Paper might seem like a small detail, but it dramatically affects how your printed piece looks, feels, and performs. The right choice makes your business cards feel premium, your brochures stay flat and vibrant, and your letterhead convey professionalism. The wrong one? It can make even great design look cheap or unprofessional.
At Double River Printing, we help customers pick paper every day. Here's a straightforward guide to make the decision easier—no jargon overload.
Coated vs. Uncoated: The First Big Split
Most papers fall into one of two categories:
- Coated: Has a smooth, shiny or semi-shiny layer (gloss or matte). Ink sits on top → colors pop brighter and sharper. Great for photos, brochures, flyers.
- Uncoated: No coating—more natural, textured feel. Absorbs ink → softer look, easier to write on. Ideal for letterhead, business cards you want people to write notes on, or a premium "handmade" vibe.
Quick rule: Need vibrant photos or bold graphics? Go coated. Want elegance, writability, or a tactile feel? Uncoated wins.
Paper Weight & Thickness: What the Numbers Really Mean
Paper is measured in "pounds" (lb) or "points" (pt), but the two systems confuse people. Here's the simple version:
| Common Use | Typical Weight | Feel / Notes |
|---|---|---|
| Letterhead, everyday printing | 24 lb bond / 60 lb text | Standard office paper thickness; folds easily |
| Brochures, flyers, menus | 80–100 lb text | Thicker, more substantial; resists show-through |
| Business cards | 80–110 lb cover | Feels premium; 100 lb is a sweet spot for most |
| Postcards, invitations | 100–130 lb cover | Sturdy enough to mail without bending easily |
Tip: Higher number = thicker/heavier paper (in the same category). "Cover" stock is thicker than "text" or "bond" at the same pound rating.
Special Touches: Textured, Recycled, & Colored Stocks
Want to stand out even more?
- Textured (linen, laid, felt): Adds sophistication—great for high-end business cards or wedding invites.
- Recycled / Eco-friendly: Looks and prints beautifully today; many options feel premium and support sustainability goals.
- Colored stocks: Print on off-white, kraft, or deep hues for unique impact (just plan colors carefully so text stays readable).
Pro move: Always ask for samples. Paper feels different in hand than on a screen—touching it often changes the choice!
Common Mistakes to Avoid
- Using thin paper for postcards → arrives bent or flimsy.
- Choosing glossy for write-on items → pens smear or won't write well.
- Ignoring grain direction → causes cracking when folding scored pieces.
- Skipping samples → what looks good online might feel wrong in reality.
Need Help Picking the Right Paper?
We're happy to send free swatches, talk through your project, or recommend options based on your budget and goals. Whether it's business cards, letterhead, brochures, or something completely custom, the right paper makes all the difference.
Visit doubleriverprinting.com to get started, or reach out directly:
Email: info@doubleriverprinting.com
Phone: (866)-40PRINT - (866)-407-7486
Your project deserves paper that feels as good as it looks.
See you at Double River Printing!
