Digital marketing gets all the attention these days. However, printed marketing materials remain some of the highest-impact, lowest-cost tools a small business can invest in. Furthermore, unlike a social media post that disappears in seconds, a well-designed printed piece can sit on a desk, get passed around an office, or end up on a refrigerator for months.
Here are five printed marketing materials every small business should have in their arsenal.
1. Business Cards
First and most importantly — business cards. They’re your handshake in print form. Additionally, a premium finish like soft touch lamination or spot UV makes yours memorable long after the meeting ends. No small business owner should ever be caught without them.
2. Brochures
A well-designed brochure tells your story in a way a website simply can’t. Moreover, brochures work hard in waiting rooms, trade show tables, retail counters, and direct mail campaigns. They give potential customers something tangible to take home and review at their own pace. As a result, a great brochure often closes the sale after you’ve left the room.
3. Postcards
Postcards are one of the most cost-effective direct mail tools available to small businesses. Furthermore, they don’t require an envelope — which means your message is visible the moment they land in someone’s hands. Use them for promotions, event announcements, seasonal campaigns, or simply to stay top of mind with existing customers.
4. Banners and Signs
Whether you’re at a trade show, community event, or opening a new location, a professional banner makes you look established and serious. Additionally, banners are reusable — making them one of the best return-on-investment print products available. In other words, you buy it once and it works for years.
5. Presentation Folders
Finally, don’t underestimate the power of a presentation folder. When you’re meeting a potential client or sending out a proposal, a branded folder elevates everything inside it. Moreover, it signals professionalism and attention to detail before your prospect reads a single word.
Where to Start
If you’re just getting started, begin with business cards and brochures. Then add postcards for your first direct mail campaign. As a result, you’ll have a solid print marketing foundation that works alongside your digital efforts — not instead of them.
At Double River Printing, we offer all five of these essential marketing materials with fast turnaround, premium quality, and nationwide shipping. Furthermore, our 30+ years of design expertise means we can help you get the look just right.
Visit doubleriverprinting.com to shop our full catalog, or request a free custom quote today.
Also, don’t forget to check out Double River Advertising for branded promotional products that complement your print marketing perfectly.
Your business. Our print. Let’s make it great.
See you at Double River Printing!
